Redefining Maximum Exposure for Your Real Estate
How important is exposure when it comes to selling your home?
Exposure is everything. If the broker you hire isn’t equipped to maximize your home’s exposure to the marketplace of local and international buyers specifically searching for homes like yours, quite simply, the broker is not equipped to sell your home. Our tailored and targeted marketing approach is designed to MAXIMIZE EXPOSURE on all fronts.
1. Inbound vs. Outbound Marketing
It doesn’t matter how attractive or persuading an advertisement is, if the right prospective buyers don’t see it, it simply won’t work. In today’s world, Palm Beach and Martin County homebuyers are so inundated with advertisements for products that they found ways to block almost every form of outbound marketing. For television ads there’s TiVo, for radio ads there’s Sirus satellite, for e-mail there’s spam filtering, and for print ads, well, there’s the good old garbage can. Outbound advertising focuses on generating a general interest, but takes a huge risk in not reaching the right type of homebuyers and tenants.
Rather than focus our advertising efforts on outbound marketing to the masses of people trying to block us out, we specialize in inbound marketing, making sure our listings are found by qualified buyers specifically looking for similar properties. We have perfected inbound marketing by intensifying and optimizing our Internet presence for specific key word searches such as: Abacoa Real Estate, Jupiter Luxury Real Estate, Loxahatchee Club Luxury Real Estate and Palm Beach Homes. Buyers searching for specific loft and luxury buildings easily find our websites as Holland Group Real Estate websites are also highly optimized for Google searches of property names and addresses.
In today’s fast paced world we recognize that Palm Beach and Martin County homebuyers expect immediate response to property inquiries and questions. Our lead generation and database systems allow Holland Group agents to stay on the cutting edge of technology and respond swiftly to prospective Palm Beach and Martin home and condo buyers. Holland Group Real Estate is not a listing company; we are a marketing company with the unique ability to precisely target ready, willing and able buyers for your Palm Beach area home.
2. A World of Interactive Resources
Our websites offer the latest technology in real estate searches. Our mapping tools are the best available. Not only can your Palm Beach and Martin County property easily be found, buyers can also find the nearest grocery stores, banks and restaurants all only one click away. Our information is timely and accurate, and through our flagship website, HGREFL.com, buyers receive a dynamic, personalized experience. Visitors can save their search criteria, favorite listings, and even receive updates about new Palm Beach and Martin County MLS listings and price changes the day the news breaks. Through our Abacoa Real Estate website, RealEstateAbacoa.com, visitors can specifically search for only loft properties-the only online search of its kind for local Palm Beach and Martin County websites! In addition to our dozens of localized websites and blogs, every Holland Group agent has his or her own user. Your listing will be seen and featured on our ever-expanding network of websites, multiplying the number of buyers who will view your home and providing a compelling showcase for your property.
3. Real Estate Basics
Although we focus on highly targeted Internet marketing, we don’t discount the tried-and-true basics of real estate marketing. There will always be some homebuyers who respond best to traditional marketing techniques like open houses, print ads and word-of-mouth buzz.
Some of the time-proven marketing basics we use are:
- Catered Broker Lunch
- Professional grade photographs
- Design property floor plan
- For Sale sign (if appropriate)
- Open Houses
- Print Ads
- Select Ads in luxury publications
- Mail glossy “Available for Purchase” postcards
- Email information to top local brokers and client list
- Place property on MLS and LINK
4. Our Local and International Network
In an industry where word-of-mouth is a critical medium for procuring sales, Holland Group Real Estate has successfully marketed properties by utilizing our close ties and exhaustive network within the Palm Beach brokerage and nationwide Realtor communities. We pride ourselves on our outstanding professional reputation with other local brokers. We attend countless real estate networking events, broker open houses and development openings..all optimal opportunities to discuss your home with other Palm Beach real estate agents. We make personal phone calls to our friends and colleagues in the industry to let them know about your home within hours of signing the paperwork, creating a positive buzz before your Palm Beach home or condo even officially hits the market.
As distinguished members of Who’s Who in Luxury Real Estate, we have a unique presence in the tight-knit, high-end international brokerage community. By attending Luxury Real Estate events and building lasting relationships with some of the top brokers in the world, Holland Group has maintained a strong international referral program.
5. Where we Advertise
We don’t just put a For Sale sign in front of your home; we put your home in front of the world.
